Pho is the UK’s first specialist Vietnamese street food restaurant. The first location opened in Clerkenwell on St John Street in June 2005. Stephen and Juliette Wall set up the business after travelling to Vietnam and being inspired by the culture and the cuisine. Pho now has three more locations in London and one in Brighton, specialising in pho noodle soup or Vietnam’s “national dish.” All of the dishes at Pho are made in-house to traditional recipes at each site, and the Pho stocks take up to 12 hours to prepare. Pho uses only fresh, high quality ingredients, either from local suppliers or imported from Vietnam.

Watch a video case study of Pho