ING MEDIA

Leanne| May 3, 2012| General, PR & Comms

A picture’s worth a thousand words

Excerpt from letter to Corby local paper, Extra Newspapers: ‘I was really disappointed when I opened the Guardian newspaper yesterday to see a rather grim picture of Corby’s town centre used to illustrate the problems being experienced by local businesses. (http://www.guardian.co.uk/society/2012/apr/23/doldrums-britain-jobs-blow-corby?INTCMP=SRCH) A picture is worth a thousand words and the…

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Leanne| May 1, 2012| General, PR & Comms

Brand – what is it?

One of the questions we are often asked at ING MEDIA is ‘do you do brand?’ After a bit of digging, we discover that the potential client is often confused between ‘visual identity’ and ‘brand’. Visual Identity is the company logo, look and feel – put simply, it’s how a…

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Leanne Addison Lee
David| February 29, 2012| General, PR & Comms

The other side of the table

Just over a year ago I was interviewing at ING MEDIA for a role as Junior Account Executive for the Food & Consumer Team, so when the opportunity arose for someone to join the panel for interviewing interns last month I volunteered to see what life was like on the…

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Leila| January 20, 2012| Food & Drink, General, PR & Comms

Drawbacks of discounting

 It started innocently enough: in the depths of the recession a couple of years ago, restaurants & cafes began offering discount vouchers in an attempt to keep diners eating out.  Short term, the strategy worked: tables were filled and even celebrities and sports stars took advantage of cut-price deals.  It…

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Mindy| January 12, 2012| Food & Drink, General, PR & Comms

Life After Launch

A PR machine was hired, the company was officially launched, news and interviews were secured and the coverage rolled in.  The energy, excitement and momentum were at an all time high until the launch was no longer deemed ‘new’ by the media and the coverage began to dry up. This…

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David| December 22, 2011| General, PR & Comms

The Right to Reply

This month one of the ING MEDIA team went to an event hosted by a journalist who decided to celebrate the festive season by reading out a selection of her favourite PR gaffes from the past 12 months. This isn’t unusual – journalists often mock the mistakes made in press…

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Mindy| November 16, 2011| Food & Drink, General, PR & Comms

Will the trend for functional foods remain in 2012?

In recent years, companies have developed products with added ingredients claiming health and wellness benefits, creating an entirely new category of “functional foods”.  These foods take on the form of  ‘everyday foods’ intended to be part of a normal diet, the underlying characteristic being that functional foods offer potential health…

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Rob| August 19, 2011| Architecture, Food & Drink, General, PR & Comms

The ‘perfect’ press release

First in our series of ‘The perfect’ articles freelance journalist, Giovanna Dunmall tells us what does (and doesn’t) make a cracking press release Press releases should be short,pretty and contain a damn good hook. By short I mean no longer than a page, by pretty I mean ‘nice fonts, nice…

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Peter| August 15, 2011| Architecture

Going onsite

In the last two weeks, ING MEDIA has been busy organising a series of press tours to unveil John McAslan + Partners’  new Western Concourse, which is at the heart of the practice’s £500m transformation of King’s Cross Station for Network Rail. The media days – apart from being an…

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Rob| August 4, 2011| Architecture, General, PR & Comms

An open apology:

Not for the first time I leave a conference without completing the obligatory evaluation form, despite many reminders of how useful such information can be. This time my apologies are due to NLA, which put on a very interesting half day conference on Tuesday morning looking at the conservation and…

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