food PR

Mindy| January 12, 2012| Food & Drink, General, PR & Comms

Life After Launch

A PR machine was hired, the company was officially launched, news and interviews were secured and the coverage rolled in.  The energy, excitement and momentum were at an all time high until the launch was no longer deemed ‘new’ by the media and the coverage began to dry up. This…

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David| January 5, 2012| Food & Drink, PR & Comms

GLORIOUS! growth

Just before we broke out of the office for Christmas, it was reported in The Grocer that GLORIOUS! had increased its year on year sales by 80%, in comparison to an overall growth in the soup category of 5.5%. These impressive 2011 growth figures far outshone all other soups in…

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Fast growing expansion has enabled GLORIOUS! to launch new ranges including their Skinny Dip range
Mindy| November 16, 2011| Food & Drink, General, PR & Comms

Will the trend for functional foods remain in 2012?

In recent years, companies have developed products with added ingredients claiming health and wellness benefits, creating an entirely new category of “functional foods”.  These foods take on the form of  ‘everyday foods’ intended to be part of a normal diet, the underlying characteristic being that functional foods offer potential health…

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Libby| February 9, 2011| Food & Drink

When social media + CSR join forces

Check out the video of the GLORIOUS! soup blogger cook-off to benefit the Cool Earth charity. ING MEDIA and GLORIOUS! invited a handful of great food bloggers to submit new soup recipes into a competition and the best tasting soup would win a place on supermarket shelves across the UK….

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FoodUrchin and Charlie Nelson at work
Libby| February 1, 2011| PR & Comms

ING MEDIA PR: Focus on the bottom line

At ING MEDIA, we view a successful PR campaign as one that supports a client’s business by enhancing brand awareness, managing important reputations and increasing sales. We are always in touch with the client’s business goals and with each news story we create, media brief we send or event we…

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