food and drink PR

Mindy| January 12, 2012| Food & Drink, General, PR & Comms

Life After Launch

A PR machine was hired, the company was officially launched, news and interviews were secured and the coverage rolled in.  The energy, excitement and momentum were at an all time high until the launch was no longer deemed ‘new’ by the media and the coverage began to dry up. This…

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Nudo_Tree
Mindy| November 16, 2011| Food & Drink, General, PR & Comms

Will the trend for functional foods remain in 2012?

In recent years, companies have developed products with added ingredients claiming health and wellness benefits, creating an entirely new category of “functional foods”.  These foods take on the form of  ‘everyday foods’ intended to be part of a normal diet, the underlying characteristic being that functional foods offer potential health…

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Seamus| February 3, 2011| Food & Drink, PR & Comms

Wake up and smell the coffee – the benefits of PR

Our PR strategy has always been simple – add value by reaching the right people, with the right message. Coffee Nation has, over the four years we’ve been working together, had many successes and achievements, in numerous sectors and to much acclaim. The company’s fast growth, innovation, product development, business…

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FMX Coffe Nation Front Cover
Libby| January 6, 2011| Food & Drink

When food PR takes you to the street food stalls of Vietnam

In food and drink PR, getting under the skin of a client’s business is hugely beneficial in handling their communications. After all, the better you know a client, the easier it is to communicate exactly as they would if they didn’t spend all of their time running a business. In…

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Photo by Aaron Joel Santos