The recent announcement by Entertainment One Plc that Peppa Pig merchandise is soon to be available in the USA is no surprise to ING MEDIA.

For over ten years, ING MEDIA had the pleasure of working with Richard Bridgwood and his team at Contender Entertainment which acquired the rights to Peppa Pig and we were lucky enough to see the series before it even made it onto the UK television screens. Promoting Peppa was a sheer delight.

Hindsight is a great thing, but we never had a moment of doubt – the delightful script and story lines appealed to both adults and children. My son Matthew was about 3 at the time and we were very wary about what television he could watch (not very much), however I was always confident with Peppa! He was very lucky to attend the photo-shoot of the cast and get his own photo with a cut-out of Peppa (pictured)

Contender Entertainment was purchased by Entertainment One in June 2007 for £49.4 million.