Food & Drink

People often ask why we work with food and drink clients. It’s simple – we love quality food in all of its forms. Sourcing, cooking and eating food is one of the great pleasures in life. So it’s completely natural that we would want to promote great food…and drink.

David| April 18, 2012| Food & Drink, General, PR & Comms

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Earlier this year, Big Hospitality published a report on online trends, featuring results of a survey taken by over 250 hospitality professionals based in the UK. We weren’t taken aback by most of the findings: of course, many professionals use the internet for work purposes, to find products and equipment,…

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Be mobile and be online
Leanne| March 12, 2012| Architecture, Food & Drink, General, PR & Comms, Retail

How to make your press releases work for you

This article was first published by Building Design on 12th March 2012. In my life as a PR, there are few subjects that cause as much stress and angst as the press release. Originally, the press release (or media release) was designed to provide journalists with timely facts and news. However, since…

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How to make your press releases work for you
Leila| January 20, 2012| Food & Drink, General, PR & Comms

Drawbacks of discounting

 It started innocently enough: in the depths of the recession a couple of years ago, restaurants & cafes began offering discount vouchers in an attempt to keep diners eating out.  Short term, the strategy worked: tables were filled and even celebrities and sports stars took advantage of cut-price deals.  It…

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Mindy| January 12, 2012| Food & Drink, General, PR & Comms

Life After Launch

A PR machine was hired, the company was officially launched, news and interviews were secured and the coverage rolled in.  The energy, excitement and momentum were at an all time high until the launch was no longer deemed ‘new’ by the media and the coverage began to dry up. This…

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Nudo_Tree
Amy| January 10, 2012| Food & Drink, General, PR & Comms

Fight for your Rights – In the Restaurant

I recently found myself at a high profile and equally high priced restaurant in central London. Perusing the menu with my companion I admit I gulped a little at some of the prices. It’s the start of the New Year and we’re meant to be pinching our pennies. However, it…

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2011Christmas 029
David| January 5, 2012| Food & Drink, PR & Comms

GLORIOUS! growth

Just before we broke out of the office for Christmas, it was reported in The Grocer that GLORIOUS! had increased its year on year sales by 80%, in comparison to an overall growth in the soup category of 5.5%. These impressive 2011 growth figures far outshone all other soups in…

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Fast growing expansion has enabled GLORIOUS! to launch new ranges including their Skinny Dip range
Mindy| November 16, 2011| Food & Drink, General, PR & Comms

Will the trend for functional foods remain in 2012?

In recent years, companies have developed products with added ingredients claiming health and wellness benefits, creating an entirely new category of “functional foods”.  These foods take on the form of  ‘everyday foods’ intended to be part of a normal diet, the underlying characteristic being that functional foods offer potential health…

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Leanne| September 13, 2011| Food & Drink, PR & Comms

Pho brings the East to Westfield Stratford

Congratulations to our client Pho, which this week opened its  6th site at Westfield Stratford. This site is of particular significance as husband and wife team Stephen and Jules live in nearby Hackney (also home to the ING MEDIA office). Stephen and Jules’ story is inspirational and a great lesson…

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photo > Kang L
Rob| August 19, 2011| Architecture, Food & Drink, General, PR & Comms

The ‘perfect’ press release

First in our series of ‘The perfect’ articles freelance journalist, Giovanna Dunmall tells us what does (and doesn’t) make a cracking press release Press releases should be short,pretty and contain a damn good hook. By short I mean no longer than a page, by pretty I mean ‘nice fonts, nice…

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Clea| June 24, 2011| Architecture, Food & Drink

Design Bites

Luis Barragan once said that “Architecture is an art when one consciously or unconsciously creates an aesthetic emotion in the atmosphere and when this environment produces well being.” The importance of aesthetics is perhaps no-where as evident as in the restaurant industry where design has the potential to be a…

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