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Leanne| January 27, 2012| Architecture, General, PR & Comms

New Year’s Revolutions

Why a re-think of your company’s approach to public relations may be essential for survival in 2012. As memories of Christmas cheer and New Year celebrations recede and January draws to an end, it is important for businesses to retain a broad view and look ahead to 2012 with focus…

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Know the media landscape
Leila| January 20, 2012| Food & Drink, General, PR & Comms

Drawbacks of discounting

 It started innocently enough: in the depths of the recession a couple of years ago, restaurants & cafes began offering discount vouchers in an attempt to keep diners eating out.  Short term, the strategy worked: tables were filled and even celebrities and sports stars took advantage of cut-price deals.  It…

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Mindy| January 12, 2012| Food & Drink, General, PR & Comms

Life After Launch

A PR machine was hired, the company was officially launched, news and interviews were secured and the coverage rolled in.  The energy, excitement and momentum were at an all time high until the launch was no longer deemed ‘new’ by the media and the coverage began to dry up. This…

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Amy| January 10, 2012| Food & Drink, General, PR & Comms

Fight for your Rights – In the Restaurant

I recently found myself at a high profile and equally high priced restaurant in central London. Perusing the menu with my companion I admit I gulped a little at some of the prices. It’s the start of the New Year and we’re meant to be pinching our pennies. However, it…

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David| January 5, 2012| Food & Drink, PR & Comms

GLORIOUS! growth

Just before we broke out of the office for Christmas, it was reported in The Grocer that GLORIOUS! had increased its year on year sales by 80%, in comparison to an overall growth in the soup category of 5.5%. These impressive 2011 growth figures far outshone all other soups in…

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Fast growing expansion has enabled GLORIOUS! to launch new ranges including their Skinny Dip range