Blog

Welcome to the ING Media blog where we will be mostly chatting about what interests and involves us outside the walls of ING HQ.

Leanne| May 3, 2012| General, PR & Comms

A picture’s worth a thousand words

Excerpt from letter to Corby local paper, Extra Newspapers: ‘I was really disappointed when I opened the Guardian newspaper yesterday to see a rather grim picture of Corby’s town centre used to illustrate the problems being experienced by local businesses. (http://www.guardian.co.uk/society/2012/apr/23/doldrums-britain-jobs-blow-corby?INTCMP=SRCH) A picture is worth a thousand words and the…

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Leanne| May 1, 2012| General, PR & Comms

Brand – what is it?

One of the questions we are often asked at ING MEDIA is ‘do you do brand?’ After a bit of digging, we discover that the potential client is often confused between ‘visual identity’ and ‘brand’. Visual Identity is the company logo, look and feel – put simply, it’s how a…

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Leanne Addison Lee
David| April 18, 2012| Food & Drink, General, PR & Comms

Tweet that:

Earlier this year, Big Hospitality published a report on online trends, featuring results of a survey taken by over 250 hospitality professionals based in the UK. We weren’t taken aback by most of the findings: of course, many professionals use the internet for work purposes, to find products and equipment,…

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Be mobile and be online
Leanne| March 12, 2012| Architecture, Food & Drink, General, PR & Comms, Retail

How to make your press releases work for you

This article was first published by Building Design on 12th March 2012. In my life as a PR, there are few subjects that cause as much stress and angst as the press release. Originally, the press release (or media release) was designed to provide journalists with timely facts and news. However, since…

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How to make your press releases work for you
David| February 29, 2012| General, PR & Comms

The other side of the table

Just over a year ago I was interviewing at ING MEDIA for a role as Junior Account Executive for the Food & Consumer Team, so when the opportunity arose for someone to join the panel for interviewing interns last month I volunteered to see what life was like on the…

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Katie| February 22, 2012| Architecture, General

Save St Bride’s – The INSPIRE! Appeal

Following a £40 million investment and 15-year repair program, the restoration of St Paul’s Cathedral finally completed last summer in time for the cathedral’s 300th anniversary. Resplendent in renewed glory, St Paul’s sits atop the highest point of the City of London as an international symbol of our National heritage,…

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Photography by Daniel Shearing
Sarah| February 7, 2012| Architecture, PR & Comms

Article 25

This morning’s Article 25 networking breakfast was a fantastic example of events that really deliver what they promise.   More than 100 representatives from across architecture, construction and property turned up to hear about some of the amazing work this charity is doing in Burkina Faso and Haiti. Presentations were…

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article 25
Leanne| January 27, 2012| Architecture, General, PR & Comms

New Year’s Revolutions

Why a re-think of your company’s approach to public relations may be essential for survival in 2012. As memories of Christmas cheer and New Year celebrations recede and January draws to an end, it is important for businesses to retain a broad view and look ahead to 2012 with focus…

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Know the media landscape
Leila| January 20, 2012| Food & Drink, General, PR & Comms

Drawbacks of discounting

 It started innocently enough: in the depths of the recession a couple of years ago, restaurants & cafes began offering discount vouchers in an attempt to keep diners eating out.  Short term, the strategy worked: tables were filled and even celebrities and sports stars took advantage of cut-price deals.  It…

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Groupon image
Mindy| January 12, 2012| Food & Drink, General, PR & Comms

Life After Launch

A PR machine was hired, the company was officially launched, news and interviews were secured and the coverage rolled in.  The energy, excitement and momentum were at an all time high until the launch was no longer deemed ‘new’ by the media and the coverage began to dry up. This…

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