Blog

Welcome to the ING Media blog where we will be mostly chatting about what interests and involves us outside the walls of ING HQ.

Katie| February 22, 2012| Architecture, General

Save St Bride’s – The INSPIRE! Appeal

Following a £40 million investment and 15-year repair program, the restoration of St Paul’s Cathedral finally completed last summer in time for the cathedral’s 300th anniversary. Resplendent in renewed glory, St Paul’s sits atop the highest point of the City of London as an international symbol of our National heritage,…

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Photography by Daniel Shearing
Sarah| February 7, 2012| Architecture, PR & Comms

Article 25

This morning’s Article 25 networking breakfast was a fantastic example of events that really deliver what they promise.   More than 100 representatives from across architecture, construction and property turned up to hear about some of the amazing work this charity is doing in Burkina Faso and Haiti. Presentations were…

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article 25
Leanne| January 27, 2012| Architecture, General, PR & Comms

New Year’s Revolutions

Why a re-think of your company’s approach to public relations may be essential for survival in 2012. As memories of Christmas cheer and New Year celebrations recede and January draws to an end, it is important for businesses to retain a broad view and look ahead to 2012 with focus…

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Know the media landscape
Leila| January 20, 2012| Food & Drink, General, PR & Comms

Drawbacks of discounting

 It started innocently enough: in the depths of the recession a couple of years ago, restaurants & cafes began offering discount vouchers in an attempt to keep diners eating out.  Short term, the strategy worked: tables were filled and even celebrities and sports stars took advantage of cut-price deals.  It…

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Groupon image
Mindy| January 12, 2012| Food & Drink, General, PR & Comms

Life After Launch

A PR machine was hired, the company was officially launched, news and interviews were secured and the coverage rolled in.  The energy, excitement and momentum were at an all time high until the launch was no longer deemed ‘new’ by the media and the coverage began to dry up. This…

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Nudo_Tree
Amy| January 10, 2012| Food & Drink, General, PR & Comms

Fight for your Rights – In the Restaurant

I recently found myself at a high profile and equally high priced restaurant in central London. Perusing the menu with my companion I admit I gulped a little at some of the prices. It’s the start of the New Year and we’re meant to be pinching our pennies. However, it…

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2011Christmas 029
David| January 5, 2012| Food & Drink, PR & Comms

GLORIOUS! growth

Just before we broke out of the office for Christmas, it was reported in The Grocer that GLORIOUS! had increased its year on year sales by 80%, in comparison to an overall growth in the soup category of 5.5%. These impressive 2011 growth figures far outshone all other soups in…

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Fast growing expansion has enabled GLORIOUS! to launch new ranges including their Skinny Dip range
David| December 22, 2011| General, PR & Comms

The Right to Reply

This month one of the ING MEDIA team went to an event hosted by a journalist who decided to celebrate the festive season by reading out a selection of her favourite PR gaffes from the past 12 months. This isn’t unusual – journalists often mock the mistakes made in press…

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editing
David| December 13, 2011| General, PR & Comms

GivING

Every year at  ING MEDIA, instead of sending Christmas cards, we make a donation to a charity. For us it’s an easy decision, not only can we help people at what for many is a difficult time of year, but we can also do our bit to save a tree…

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Crisis
Leila| December 7, 2011| General, PR & Comms

The PR effect

One of our clients has just reported a 90% increase in year-on-year sales in October 2011, and 72.4% increase in year-on-year sales in November, plus a sales spike of 75% in a weekend period after prominent national coverage. Great news and hard evidence that the concerted, creative and targeted PR…

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